Artistic style

My style as a heraldic artist could be drawn with three terms: clear, symbolic and methodic.

• It is clear because my work searches pieces which transmit energy and vital force to the owner and its relatives. I think that a coat of arms should be a source of light and joy and an expression of freedom. That's why in my heraldic creative process I do prefer to get inspiration in early stages of the heraldic history and protray that freshness to the present.
• It is symbolic because coats of arms must be a representation of its bearer, his/her ideals, goals, motivations, history and anything he/she might want to display. Thus, the creation of a coat of arms should encompass all the signifieds brought by the future owner together with its signifiers, the blazon heraldic rules and the art contributed by the heraldic artist.
• It is methodical because heraldic art is founded on a science, the so called «science of heraldry». This systematic knowledge has its principles, its composition rules and its own formal language all of those the true foundations of my artistic methodology. The method must not be considered disincentive to creativity, but a fair support and a guarantee of the professional work.

This brief description of my artistic style is detailed in the following series of articles where there's a broader insight in my methodology, my artistic techniques and my track both artistic and personal.

Baron of Valdeolivos Emblematic Chair, of the Fernando el Catolico Institution, of the Centre of Scientific Research (C. S. I. C.) and of the Government of Zaragoza, «Emblemata», Volume 3^rd, Emblemata Aragonese Magazine about Emblems (E. R. A. E.), 480 pages, 116 pictures, 2 maps, ISSN 1137-1056, Legal deposit Z.3.937 1996, printed by the Cooperativa de Artes Gráficas Librería General, Zaragoza, 1997.

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Bibliographical reference of century XX.

Classification: Magazine and Castilian language.

The author is Cátedra de Emblemática Barón de Valdeolivos.

External link:

• Abstract in the Fernando el Catolico Institution.

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• Owner: Doctor Antonio Salmerón Cabañas.
• VAT number: ES 05262452Y.
• Registration code in the AGPD number: 2093060094.
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• You can check alternative domains with similar content in associated heraldry domains.
• Postal address: Paseo de la Castellana 135, 7^th floor, 28046 Madrid, Spain.

Commercial terms

• I will make a personalized budget for you, without any commitment for you, in which the final result is specified, it is economically quantified, the delivery deadline is estimated, the form of payment is fixed and the applicable tax regulations are summarized.
• If this budget is good for you then there will be 2 payments.
  • One initial payment of 50% of the budget, to make this payment means your approbation of my budget.
  • The final payment of 50% of the budget at the end and the end means your full satisfaction with my service.

List of all available indexes on heraldry available in English.

• Vocabulary of terms used in the blazons
• Divisions of the field
• Documentation available in PDF format
• Artistic techniques, shapes and styles
• Categories of the bearers of the coat of arms
• Content categories
• Blazons in English and Castilian
• Blazons available in English
• Articles by alphabetical order
• Armorial ordered by its owners
• Bearers of the coat of arms by name
• Institutions cited by name
• Recommended links by name
• Criteria used by its title
• Bibliographic references by centuries and dates
• Bibliographic references by authors
• Available indexes

Baron of Valdeolivos Emblematic Chair, of the Fernando el Catolico Institution, of the Centre of Scientific Research (C. S. I. C.) and of the Government of Zaragoza, «Emblemata», Volume 2^nd, Emblemata Aragonese Magazine about Emblems (E. R. A. E.), 396 pages, 89 pictures, ISSN 1137-1056, Legal deposit Z.3.937 1996, printed by the Cooperativa de Artes Gráficas Librería General, Zaragoza, 1996.

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Bibliographical reference of century XX.

Classification: Magazine and Castilian language.

Author: Cátedra de Emblemática Barón de Valdeolivos.

External link:

• Abstract in the Fernando el Catolico Institution.

Baron of Valdeolivos Emblematic Chair, of the Fernando el Catolico Institution, of the Centre of Scientific Research (C. S. I. C.) and of the Government of Zaragoza, «Emblemata», Volume 1^st, Emblemata Aragonese Magazine about Emblems (E. R. A. E.), 419 pages, 44 pictures, ISSN 1137-1056, Legal deposit Z.3.937 1996, printed by the Cooperativa de Artes Gráficas Librería General, Zaragoza, 1995.

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Bibliographical reference of century XX.

Classification: Magazine and Castilian language.

Author: Cátedra de Emblemática Barón de Valdeolivos.

External link:

• Abstract in the Fernando el Catolico Institution.

Fernando García-Mercadal y García-Loygorri, «Penas, Distinciones y Recompensas: Nuevas Reflexiones en torno al Derecho Premial», [Emblemata; 2010; pages 205-235], Volume 16^th, Aragonesa de Emblemática Magazine, ERAE, Fernando El Católico Institution, ISSN 1137-1056, Zaragoza, 2010.

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Bibliographical reference of century XXI.

Classification: Article.

Author: García-Mercadal y García-Loygorri, Fernando.

External resource:

• Paper at Emblemata.

Sigue por: Alea Capital.