Sea

Azure, on waves of the sea in base Argent, a ship oars in action Or, pennant flying, and in full sail Argent; on a chief Argent, a closed book Gules, edges and clasps Or. Supporter behind the shield: A linden eradicated Sable, leaved Vert, fructed Or.

Coat of arms devised by me, illuminated with lights and shadows, with a pointed external shape and with a freehand finishing.

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Blazon keywords: Azure, Argent, Or, Gules, Sable, Vert, One, Wavy, Sea, In base, On, Ship, Oar, Sail, Chief, Closed book, Book, Clasped, Supporter (thing), Supporter, Behind the shield, Linden, Eradicated, Leaved, Fructed, Motto and Scroll.

Style keywords: Illuminated, Pointed and Freehand.

Classification: Socioeconomic, Created, Boa, Coat of arms, Pennon and Flag.

Bearer: Strategy Department of Consultoria.IO.

Azure, on waves of the sea in base Argent, a ship oars in action Or, pennant flying, and in full sail Argent; on a chief Argent, a closed book Gules, edges and clasps Or. Supporter behind the shield: A linden eradicated Sable, leaved Vert, fructed Or. Motto: «Ubi concordia ibi victoria» Sable over a scroll Or.

Escudo de azur, en punta un mar ondado de plata sumado de un barco con remos de oro, con vela y gallardete de plata; en un jefe de plata, un libro cerrado y brochado de oro, tapas de gules. Sostenido por un tilo arrancado de sable, hojado de sinople, frutado de oro acolado detrás del escudo. Lema: «Ubi concordia ibi victoria» de sable sobre una filacteria de oro.

Coat of arms devised by me, illuminated with lights and shadows, with a pointed outer contour and with a texturized finish.

The coat of arms of the Strategy Department of Consultoria.IO designed by Ignacio Perez de Bartolome and me and emblazoned by me. Consultoria.IO is a consulting firm specialized in scale-up e-commerce stores.

Design rationale

Teamwork navigating towards a common goal (lymphad with sail and oars), keeping trade secrets (book with clasps), and solidity in support and growth (linden). The motto «Ubi concordia ibi victoria» means «Where there is unity, there is victory». It conveys the idea that success arises from harmony and collaboration between the team and its clients, working together toward shared goals.

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Blazon keywords: Azure, Argent, Or, Gules, Sable, Vert, One, Wavy, Sea, In base, On, Ship, Oar, Sail, Chief, Closed book, Book, Clasped, Supporter (thing), Supporter, Behind the shield, Linden, Eradicated, Leaved, Fructed, Motto and Scroll.

Style keywords: Illuminated, Pointed and Plain tincture.

Classification: Socioeconomic, Created, Boa, Coat of arms, Pennon and Flag.

Bearer: Strategy Department of Consultoria.IO.

Party per pale Azur and Argent: a chevron between in chief a dressage horse salient, and in base three waves of the sea all counterchanged. Motto: «Prosequitur deinceps».

Escudo partido de azur y plata: un cabrio surmontado de un caballo de doma saltante y en punta tres ondas del mar, todo del uno al otro. Lema: «Prosequitur deinceps».

Coat of arms created with the following characteristics: the base of the shield is pointed; its field is enamelled in plain Azure and Argent; the ordinary and the 2 charges are illuminated in plain Argent and Azure; the horse has a braided and gathered tail, in all my representations; and the whole is outlined of the field and finished with a watercolour effect.

For the angles and proportions of the chevron in this coat of arms I have based myself on some of the chevrons produced by Martin S.J. Goldstraw, who himself bears a Gules chevron in his coat of arms.

Martin Goldstraw is one of the founders of The Cheshire Heraldry Trust, illustrator of the website of this foundation Cheshire Heraldry, author of books on coats of arms and facsimiles, for example, on the county of Cheshire and a passionate devotee of heraldry.

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Blazon keywords: Party per pale, Azure, Argent, One, Horse, Chevron, Sea, Counterchanged, Above, Salient, Throughout, In base and Motto.

Style keywords: Illuminated, Outlined in the field tincture, Watercolor and Pointed.

Classification: Coat of arms, Canting, Created and Personal.

Bearer: Domaica Maroto, Juana María.

Party per pale Azur and Argent: a chevron between in chief a dressage horse salient, and in base three waves of the sea all counterchanged.

Escudo partido de azur y plata: un cabrio surmontado de un caballo de doma saltante y en punta tres ondas del mar, todo del uno al otro.

Coat of arms created with the following form: a pointed base; the field, the horse, the chevron and the sea are enamelled in plain Azure and Argent; the ordinary, chevron, and the 2 charges, horse and sea, are outlined of the field; the horse, in all its representations, is evirated, although this is something I have decided not to blazon; and the shield has a rough finish.

Canting arms

There are not many examples canting arms for 2 surnames, this is an example designed by me in Castilian: a dressage horse [called in Castilian «caballo de DOMA»], and [a conjunction that in Castilian is «y», that sounds «I»] a chevron [in Castilian «CAbrio»] over a sea [in Castilian «MAR»] in 2 pieces broken [in Castilian «ROTO»]. All the previous capital letters together sound «DOMA·I·CA MAR·ROTO» and the 2 surnames of the owner are DOMAICA MAROTO.

Women's arms

The arms of Juana María Domaica Maroto were presented in my lecture Women and Arms: Contemporary Coats of Arms for Women Worldwide (lecture). This presentation included her coat of arms together with the blazon text, and with its symbolism.

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Blazon keywords: Azure, Argent, Party per pale, One, Horse, Chevron, Sea, Counterchanged, Above, Salient, Throughout and In base.

Style keywords: Illuminated, Outlined in the field tincture, Rough and Pointed.

Classification: Coat of arms, Canting, Created and Personal.

Bearer: Domaica Maroto, Juana María.

Circular seal with the arms [ per pale: a chevron between in chief a dressage horse salient, and in base three waves of the sea all counterchanged ]. Motto around the shield: «Juana María Domaica Maroto».

Sello circular con un [ escudo partido: un cabrio surmontado de un caballo de doma saltante y en punta tres ondas del mar, todo del uno al otro ]. Divisa: «Juana María Domaica Maroto» rodeando al escudo.

The following have been created and illustrated: two Azure and Argent borders charged with 21 salient horses, to frame paper and documents; a coat of arms in plain tincture outlined in Sable; another watercoloured and illuminated shield, with its two charges and its ordinary, the chevron, outlined of the field tincture; another shield with mantling and wreath decorated with a special type of drawing I call chinoiserie, with crest and a beaten metal finish; and a two-colour shield, without outlining, in plain tinctures, which could be used as a logotype, with the understanding that a coat of arms always goes beyond the current concept of a logotype.

A Sable seal and an example of its printing in Azure ink have been designed and illustrated from this coat of arms. This seal has been physically made in rubber and wood with a diameter of 4 cm with the motto "Juana María Domaica Maroto".

An ex libris in Sable and an example of its printing in Azure ink have been created and illustrated. This ex libris has also been physically made in rubber and wood, with a diameter of 4 cm and with the motto "Juana María Domaica Maroto, ex libris".

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Blazon keywords: Party per pale, Horse, Chevron, Sea, Counterchanged, Above, Salient, Throughout, In base and Motto (identification).

Style keywords: Pointed, Round and Sealed.

Classification: Seal, Created and Personal.

Bearer: Domaica Maroto, Juana María.

This video visualises the blazon of this coat of arms step by step, from the creation of its fields to the placing of its supporters and motto.

The typeface used in this video belongs to Dr. Marianne Steinbauer and the soundtrack to Kevin MacLeod.

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Credits: Kevin MacLeod es el autor de la música and Dr.ª Marianne Steinbauer tiene los derechos del tipo de letra.

Blazon keywords: Party per pale, Azure, Argent, One, Horse, Chevron, Sea, Counterchanged, Above, Salient, Throughout, In base, Crest and mantling, Helm, Mantling, Wreath, Crest and Motto.

Style keywords: Illuminated, Outlined in the field tincture, Watercolor and Pointed.

Classification: Video, Coat of arms, Created and Personal.

Bearer: Domaica Maroto, Juana María.

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Credits:

• Kevin MacLeod es el autor de la música.
• Dr.ª Marianne Steinbauer tiene los derechos del tipo de letra.

Blazon keywords: Party per pale, Azure, Argent, One, Horse, Chevron, Sea, Counterchanged, Above, Salient, Throughout, In base, Crest and mantling, Helm, Mantling, Wreath, Crest and Motto.

Style keywords: Illuminated and Pointed.

Classification: Video, Frame, Catalogue, Heraldic document, Created and Personal.

Bearer: Domaica Maroto, Juana María.

Azure, on a wavy sea in base Argent, a ship oars in action Or, pennant flying, and in full sail Argent; on a chief Argent, a closed book Gules, edges and clasps Or.

Escudo de azur, en punta un mar ondado de plata sumado de un barco con remos de oro, con vela y gallardete de plata; en un jefe de plata, un libro cerrado y brochado de oro, tapas de gules.

Arms designed by me, highlighted with lights and shadows, with a pointed outer contour and with a watercolor finishing.

The coat of arms of the Strategy Department of Consultoria.IO designed by them and me and emblazoned by me. Consultoria.IO is a consulting firm specialized in scale-up e-commerce stores.

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Blazon keywords: Azure, Argent, Or, Gules, One, Wavy, Sea, In base, On, Ship, Oar, Sail, Chief, Closed book, Book and Clasped.

Style keywords: Illuminated, Pointed and Watercolor.

Classification: Socioeconomic, Created, Boa, Coat of arms, Pennon and Flag.

Bearer: Strategy Department of Consultoria.IO.

Azure, on waves of the sea in base Argent, a ship oars in action Or, pennant flying, and in full sail Argent; on a chief Argent, a closed book Gules, edges and clasps Or. Motto: «Ubi concordia ibi victoria» Sable over a scroll Or.

Escudo de azur, en punta un mar ondado de plata sumado de un barco con remos de oro, con vela y gallardete de plata; en un jefe de plata, un libro cerrado y brochado de oro, tapas de gules. Lema: «Ubi concordia ibi victoria» de sable sobre una filacteria de oro.

Coat of arms designed by me, highlighted with lights and shadows, with a pointed external shape and with a freehand finishing.

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Blazon keywords: Azure, Argent, Or, Gules, Sable, One, Wavy, Sea, In base, On, Ship, Oar, Sail, Chief, Closed book, Book, Clasped, Motto and Scroll.

Style keywords: Illuminated, Pointed and Freehand.

Classification: Socioeconomic, Created, Boa, Coat of arms, Pennon and Flag.

Bearer: Strategy Department of Consultoria.IO.