Contact data

To advise you on the possibilities of creating your own coat of arms or for any other query you wish to make, you can contact me, without commitment, using the following contact information, you are welcome, and I will be happy to assist you.

The recommended way to contact is using my email address .

• Dr. Antonio Salmeron.
• Mobile phone: (+34) 690 855 320.
• Telephone: (+34) 917 906 868.
• email: .
• Paseo de la Castellana 135, 7^th floor, 28046 Madrid, Spain.

You can also contact me through my Facebook page or my Facebook Messenger or my LinkedIn page.

Castellana 135, 7^th floor, 28046 Madrid, Spain

For some years the concept of «personal brand» has been expanded, a concept that, moreover, is powered by the internet.

The idea of personal branding is based on creating, developing, conveying, and protecting the image and impression you give of yourself to others, both in direct and indirect interaction—whether in person or, for instance, through social media. Your personal brand supports you as a professional when presenting your abilities, as a businessperson in your social relationships, and even in your job search.

This concept of personal branding tells you that you not only need to improve and strengthen yourself as a person or as a professional, but also that others should perceive and remember it. In this way, you can stand out and achieve greater success in your social, business, and professional relationships.

Your personal brand is built step by step; in it, the details matter, and you should also aim for the impression you make to be long-lasting.

For this reason, a personal coat of arms can be an ideal complement to your personal brand. When used wisely, it is, unlike other elements, enduring over time and can enhance and elevate your personal relationships.

The natural way to integrate your coat of arms into your personal brand is not to expect the coat of arms to provide it automatically, but rather to develop it through a cycle of positive feedback, in which your good conduct and professionalism dignify your arms, and your arms, in turn, reflect and communicate that worth continuously.

In Spain we are all legitimated to adopt and have our own coat of arms, it is a privilege that we can give ourselves in a pure exercise of freedom, is a right that has been passed down to us throughout our history, and it is as beautiful and simple as it seems.

Fernando Garcia-Mercadal and García-Loygorri is one of the experts who best described this idea when he writes: «It is the adoption itself... the original way of acquiring a personal blazon that consists of the intellectual of a new coat of arms by whom it intends to make it his own, having the capacity and intention to assume it and subject it to heraldic laws and customs...» and on the basis of it makes us notice that «it can be maintained that every person... has the right, nowadays, to take on new arms, with the exception of blazons owned by others or the acquisition of one which is contrary to law». According to the same author, the proper adoption of a coat of arms has 3 outstanding features [García-Mercadal y García-Loygorri, F.; 2012; page 281]:

• «Is an act... that can have legal effects,... which implies an intellectual creation,... the mental invention of a certain form and contents that in Western culture are known as coat of arms or blazon»,
• «Has an identifiable purpose, inasmuch as its object is to be represented by means of the same and, as the case may be, transmit it to its heirs» and
• «is not an act of free will, since the suitor must submit his armories to design rules».

The creation of your coat of arms admits many possibilities, being the basic one the creation of the blazon, that is, its heraldic description. From there,

• you can choose all the ornament of your shield, for example, whether or not it has a crest, whether or not it has a mantling, that your arms have supporters, or tenants, moreover
• you can choose your own complements, for example, wish to have a flag according to your coat of arms, create your own badge, your personal seal, your ex libris, etc.

My heraldic art covers all of the above, from initial conception to final design, both in digital support and through a printed heraldic document which contains all the pieces created for you in a personalized way and even other tangible complements, such as, for framing or sealing.

Everyone is able to get their own coat of arms, this is so in Spain and many other countries of the world and the way to get it is very simple.

The most direct way to possess a coat of arms is to create it and adopt it as your own.

However there are other ways of acquiring it, for example, inheritance, concession, acquisitive prescription, some already impossible such as capture in combat and other illusories, such as to believe that we had bought one in series equal to that people with a similar surname, when our coat of arms, as it is our own signature, is something absolutely personal.

In order to create your own coat of arms you can count on my help. Your coat of arms has to represent and be a reflection of your ideals, goals, motivations or what you want to express, but also have to follow the heraldic rules of the coat of arms and it must also follow the heraldic rules of blazon and be created with artistry and skill, and that is what I take care of.

While creating the coat of arms I follow a heraldic creation methodology that starts from the customs initial wishes and ideas about their future coat and follows a process of advancement and refining until its definitive creation.

A coat of arms is described by its blazon and admits different forms of artistic expression. Thus, a coat of arms and its blazon are something much richer and freer than the logo concept. All logos are registred and therefore restricted to severe standards in terms of colors, shapes and dimensions, which leaves no room for creativity.

Nevertheless, when a blazon is said to be «a Unicorn Argent, salient», each artist can create a different unicorn in a more or less stylized jumping attitude and where their silver color can be chosen from a wide range of light grays and even many types of white.

Therefore, your new personal shield created with my help can later be interpreted by other artists that provide other different and enriching visions, and can also be portrayed on different media such as paper, wood, metal, etc. In turn, if you already have armories of your own, I would be delighted to carry out my own interpretation of them.

Vicente de Cadenas y Vicent, Dean King of Arms, «Fundamentos de Heráldica (Ciencia del Blasón)», Instituto Salazar Castro (C. S. I. C. Higher Center for Scientific Research), edited by Ediciones Hidalguía, 212 pages, Madrid, 1975.

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Bibliographical reference of century XX.

Classification: In black and white.

The author is Cadenas y Vicent, Vicente de.

Bibliographic reference mentioned in the following articles:

• Fernando Marán Bié, The Armorial Register
• Governance heraldry
• Military heraldry
• Personal Heraldry
• Pile issuant from the base in the Dictionary of the Spanish Language
• Religious heraldry
• Socioeconomic heraldry

External resource:

• Google Books.

Fernando García-Mercadal y García-Loygorri, «La Regulación Jurídica de las Armerías: Apuntes de Derecho Heráldico Español», [Emblemata; 2012; pages 259-297], Volume 18^th, Aragonesa de Emblemática Magazine, ERAE, Fernando El Católico Institution, ISSN 1137-1056, Zaragoza, 2012.

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Bibliographical reference of century XXI.

Classification: Article.

The author is García-Mercadal y García-Loygorri, Fernando.

Bibliographical reference mentioned in the following article:

• Freedom and legitimacy to adopt arms

External link:

• Paper at Emblemata.

Internal resources: GarciaMercadalF2012.Regulacion.pdf.

Sigue por: Artistic style.