Escudo de Castilla y León

A coat of arms for your personal brand

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For some years the concept of «personal brand» has been expanded, a concept that, moreover, is powered by the internet.

The idea of personal branding is based on producing, developing, transmitting and protecting the image and idea that we offer from ourselves to others, both in direct, indirect, physical contact and in the one we offer through of, for example, social networks. Personal branding helps us as professionals by offering our services and products, such as business people, in our social relationships and even in the job seeking

This concept of personal branding tells us that not only do we have to improve and empower ourselves as individuals or as professionals, but it is also convenient for others to perceive and retain it, in order to differentiate ourselves and achieve better achievements in our social relations, business and professional.

Our personal brand is elaborated step by step, in which the details are important and we must also ensure that the impression we make is lasting in time.

For this reason, our own coat of arms can be an ideal complement to our personal brand, which, managed with intelligence, is, unlike other elements, lasting in time and can improve and raise the level of our personal relationships.

The most natural way to incorporate our coat of arms to our personal brand is not to wait for the coat of arms to provide it automatically, but it is through a positive feedback loop where our good work and professionalism dignify it and returns it to us disclosing it permanently.

A coat of arms with its crest and 2 supporters
Separador heráldico
Escudo de Castilla y León

Plastic execution, a phase with three activities

Layout and tincture:

  • This stage's goal is to draw freehand the ordinaries and charges which will be placed upon the blazon and tincture them in plain colors and metals.
  • The result is the definitive coat of arms in plain tincture.
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Ornamentation and accompaniment:

  • It aims the creation of the ornament and, where appropriate, of their complementary heraldic objects, for example, seal, badget, flag, bookplate, etc., all of them determined by the final composition of the coat of arms.
  • Its result is the shield with its ornament and its additions in plain colors and metals.

Lighting and final art:

  • Its objective is, depending on the cases, lighting or shading of ordinaries, figures, crest, etc., and give the final finish to the heraldic objects.
  • The result is the shield, its ornament and complements finished as plastic work reviewable by the future owner. This could drive to a refining cycle returning to some of the earlier phases.
Separador heráldico
Escudo de Castilla y León Libro abierto, hojas de plata, filo de oro, guardas de gules, tapas de sable.

Martín Fuertes, J. A.; 2002

José Antonio Martín Fuertes, Universidad de León, «El Signum Regís en el Reino de León (1157-1230), Notas Sobre su Simbolismo (I)», Revista Argutorio, 4th year, number 9, pages 15 to 19, Cultural Magazine edited by the Monte Irago Cultural Association, Astorga, 2nd half of 2002.

Bibliographical reference of century XXI.

Author: Martín Fuertes, José Antonio.

External links:

Internal resources: MartinFuertesJA2002SignumRegis.pdf.

Separador heráldico
Escudo de Castilla y León Libro abierto, hojas de plata, filo de oro, guardas de gules, tapas de sable.

Sevilla Gómez, A.; 2000

Antonio Sevilla Gómez, «Las paremias heroicas: la divisa, el lema y el mote», Paremia Magazine, number 9, pages 75 to 80, Madrid, 2000.

Bibliographical reference of century XX.

The author is Sevilla Gómez, Antonio.

External link:

Internal resources: SevillaGomezA2000.DivisaLemaMoteGritoGuerra.pdf.

Separador heráldico
Escudo de Castilla y León Libro abierto, hojas de plata, filo de oro, guardas de gules, tapas de sable.

Rabbow, A.; 1999

European origin three lions ~ Origen europeo tres leones

Arnold Rabbow, «The Origin of the Royal Arms of England - a European Connection», Coat of Arms, COA, An Heraldic Quarterly Magazine, número 186, The Heraldry Society, Baldock, Hertfordshire, verano de 1999.

This bibliographical reference is illustrated wit the coat of arms of the Kingdom of England interpreted by me with the with a semi-circle shape.

Bibliographical reference of century XX.

The author is Rabbow, Arnold.

External link:

Internal resources: RabbowA1999.OriginRoyalArmsEnglandEuropeanConnection.docx.

Separador heráldico
Escudo de Castilla y León Libro abierto, hojas de plata, filo de oro, guardas de gules, tapas de sable.

Avilés, J.; 1725a

J. Avilés, volume I, page 159 of the year 1725 and 177 of year 1780

José de Avilés e Iturbide, Marquis of Aviles, member of the Supreme Council of War, «Ciencia heroyca, reducida a las leyes heráldicas del blasón: Ilustrada con exemplares de todas las piezas, figuras y ornamentos de que puede componerse un escudo de armas interior y exteriormente, Volume I», dedicated to Juan Bautista de Orendyn of His Majesty's Council, printed by Juan Piferrer of the Ángel's Square, 530 pages, Barcelona, 1725.

[Avilés, J.; 1780a] is a later edition of this Volume I.


Volume II, Chapter II, Cadency

Bibliographical reference of century XVIII.

Classification: In black and white and Castilian language.

Author: Avilés e Iturbide, José.

Here are the articles quoting this reference:

External links:

Internal resources: AvilesJ1725.Tomo.I.pdf.

Separador heráldico
Escudo de Castilla y León

Exercise of ARCO rights

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Exercise by mail

The interested parties with personal data in this data file have the right to access, rectificate, cancel and oppose (so-called ARCO rights), which can be exercised by addressing the person responsible for the file:

  • Antonio Salmeron Cabañas
  • Paseo de la Castellana 135, 7th floor
  • 28046 Madrid
  • Spain

Email exercise

The user who wishes to exercise them more directly can send an email to the following address .

Separador heráldico

Sigue por: Avilés, J.; 1725b.


Dr. Antonio Salmerón y Cabañas,
Paseo de la Castellana 135, 7th floor,
28046 Madrid, Spain.