A coat of arms for your personal brand

For some years the concept of «personal brand» has been expanded, a concept that, moreover, is powered by the internet.

The idea of personal branding is based on producing, developing, transmitting and protecting the image and idea that we offer from ourselves to others, both in direct, indirect, physical contact and in the one we offer through of, for example, social networks. Personal branding helps us as professionals by offering our services and products, such as business people, in our social relationships and even in the job seeking

This concept of personal branding tells us that not only do we have to improve and empower ourselves as individuals or as professionals, but it is also convenient for others to perceive and retain it, in order to differentiate ourselves and achieve better achievements in our social relations, business and professional.

Our personal brand is elaborated step by step, in which the details are important and we must also ensure that the impression we make is lasting in time.

For this reason, our own coat of arms can be an ideal complement to our personal brand, which, managed with intelligence, is, unlike other elements, lasting in time and can improve and raise the level of our personal relationships.

The most natural way to incorporate our coat of arms to our personal brand is not to wait for the coat of arms to provide it automatically, but it is through a positive feedback loop where our good work and professionalism dignify it and returns it to us disclosing it permanently.

Layout and tincture:

• This stage's goal is to draw freehand the ordinaries and charges which will be placed upon the blazon and tincture them in plain colors and metals.
• The result is the definitive coat of arms in plain tincture.

Ornamentation and accompaniment:

• It aims the creation of the ornament and, where appropriate, of their complementary heraldic objects, for example, seal, badget, flag, bookplate, etc., all of them determined by the final composition of the coat of arms.
• Its result is the shield with its ornament and its additions in plain colors and metals.

Lighting and final art:

• Its objective is, depending on the cases, lighting or shading of ordinaries, figures, crest, etc., and give the final finish to the heraldic objects.
• The result is the shield, its ornament and complements finished as plastic work reviewable by the future owner. This could drive to a refining cycle returning to some of the earlier phases.

Fernando II, King of León, «Carta Puebla de Benavente», Historical Archive of the City Council of Benavente, dated November 1167.

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It is a document in which King Fernando II of León grants privileges to Benavente with the aim of repopulating this town.

The original document is a parchment measuring 60 x 43 centimeters, adorned in the upper right corner, right according to the heraldic criterion, with a Chi Rho from which hang an alpha and an omega. In what could be considered the navel of the charter is a rolled seal of the king formed by a lion, which I consider closer to rampant than passant, surrounded by a circular motto that reads «Signum Fernandi Regis Hispanorum» ~ «Sign of Fernando, King of the Spains». Additionally, this rolled seal is accompanied by the names of members of the chancery and prelates of the Kingdom of León, to confirm the grants recorded in the «Carta Puebla de Benavente».

This charter, also called the «Fuero de Benavente», is a beautiful example of local law and, since its promulgation in 1167, served as a model for other towns. In the following years, similar charters to that of Benavente were adopted in other towns of León, Asturias, and Galicia, with the one in La Coruña being a notable example.

The objective of the provisions of this charter was to favor the repopulation and settlement of new settlers in the town of Benavente, and its successful operation in this aspect led to its application in other places.

The original document is kept in the Municipal Archive of Benavente, forming part of its collection of royal privileges of Benavente. There is also a «facsimile» edition, like the one that illustrates this bibliographic reference, published in 2002 by the Benavente City Council on the occasion of the Commemoration of the VIII Centenary of the Benavente Courts.

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Bibliographical reference of century XII.

Author: Fernando II de León.

External resources:

• Benavente remembers Fernando II of León.
• Churches in the parish of Renueva.
• Facsimile of the Carta Puebla de Benavente.
• Carta Puebla in PDF.

Internal resources: FernandoII.24.Facsimil.CartaPueblaBenavente.pdf in armorial, Fernando II of León, key 104..

Fernando II, King of León, «Privilegio de Ampliación del Alfoz de Benavente», Historical Archive of the City Council of Benavente, 1181.

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Bibliographical reference of century XII.

The author is Fernando II de León.

External resource:

• Benavente remembers Fernando II of León.

José Antonio Martín Fuertes, Universidad de León, «El Signum Regís en el Reino de León (1157-1230), Notas Sobre su Simbolismo (I)», Revista Argutorio, 4^th year, number 9, pages 15 to 19, Cultural Magazine edited by the Monte Irago Cultural Association, Astorga, 2^nd half of 2002.

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Bibliographical reference of century XXI.

The author is Martín Fuertes, José Antonio.

External links:

• Rioja University.
• Rioja University: PDF format.

Internal resources: MartinFuertesJA2002.SignumRegis.pdf.

Antonio Sevilla Gómez, «Las paremias heroicas: la divisa, el lema y el mote», Paremia Magazine, number 9, pages 75 to 80, Madrid, 2000.

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Bibliographical reference of century XX.

Author: Sevilla Gómez, Antonio.

External resource:

• Paremia Magazine.

Internal resources: SevillaGomezA2000.DivisaLemaMoteGritoGuerra.pdf.

Adrian Ailes, «The Origins of the Royal Arms of England: Their Development to 1199», foreword by Rodney Dennys, includes 27 black and white illustrations, Graduate Centre for Medieval Studies, Reading University, 126 pages, ISBN 07-049077-6-3, Reading, Berkshire, 1982.

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An article reviewing this book is: Brigitte Bedos Rezak, Archives nationales de Paris and Metropolitan Museum of Art, «The Origins of the Royal Arms of England, their Development to 1199 by Adrian Ailes», Speculum, volume 60, number 2, pages 373-376, Medieval Academy of America, Cambridge, Massachusetts, April of 1985.

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Bibliographical reference of century XX.

Author: Ailes, Adrian.

External resource:

• Google Books.

Sigue por: Rabbow, A.; 1999.