Escudo de Castilla y León Libro abierto, hojas de plata, filo de oro, guardas de gules, tapas de sable.

Argote de Molina, G.; 1588

Gonzalo Argote de Molina, «Nobleza de Andalucía», dedicated to King Philip II of Spain, with about 500 coat of arms engraved, printed by Fernando Díaz, Seville, 1588.

There are other editions, for example, the edition by Francisco López Vizcaíno, 799 pages, Jaen, 1867, or facsimile edition by Riquelme y Vargas Ediciones SL, Jaén, 1991, my copy is the number 1268.

Portocarrero, Gonzalo Argote de Molina, edition of 1991
Argote de Molina, First Book, page 38, 8 coat of arms.

Bibliographical reference of century XVI.

Classification: Castilian language and In black and white.

The author is Argote de Molina, Gonzalo.

External links:

Internal resources: ArgoteMolinaG1588.22.NoblezaAndalucia.Madrid.pdf is the 1588 edition in PDF format, ArgoteMolinaG1588.23.Bne.Baja.resolucion.R10805.pdf is the 1588 edition in PDF format and low resolution, ArgoteMolinaG1588.24.Bne.Alta.resolucion.R26842.pdf is the 1588 edition in PDF format and hight resolution, ArgoteMolinaG1588.25.NoblezaAndalucia.1867.pdf is the 1866 edition in PDF format for Adobe Reader only and a facsimile edition as a physical book on paper.

Separador heráldico
Escudo de Castilla y León Libro abierto, hojas de plata, filo de oro, guardas de gules, tapas de sable.

Emblemata; 2000

Baron of Valdeolivos Emblematic Chair, of the Fernando el Catolico Institution, of the Centre of Scientific Research (C. S. I. C.) y of the Excelentísima Diputación de Zaragoza, «Emblemata», Volume 6th, Emblemata Aragonesa de Emblemática Magazine (E. R. A. E.), 419 pages, 124 pictures, ISSN 1137-1056, Legal deposit Z.3.937 1996, printed by the Cooperativa de Artes Gráficas Librería General, Zaragoza, 2000.

Bibliographical reference of century XX.

Classification: Magazine and Castilian language.

The author is Cátedra de Emblemática Barón de Valdeolivos.

External links:

Internal resources: Emblemata2000.Volumen06.pdf.

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Escudo de Castilla y León

Salmerón Cabañas, A.; 2009

Chinapiería, trademark registered in the OHIM

Antonio Salmerón Cabañas, «Chinapieria», trademark registered in the Office for Harmonisation in the Internal Market (OHIM) of the European Union, with presentation number 008189151 and registration date on 7th of December of 2009.

The trademark «Chinapieria» refers to a special type of pen drawing, usually done automatically, with the mind in a special state of abstraction, formed by various types of volutes, traces in the form of leaves, stems and very stylized flowers, growths that emulate fractal behaviors, random tours, etc. as they are shown in the image that this article illustrates.

El term «chinapieria» is a creation of my mother, Henar Cabañas Martín.

The first time I searched for this term on the internet, long before registering it, I was surprised that there was not a single occurrence.

Bibliographical reference of century XXI.

Author: Salmerón Cabañas, Antonio.

Bibliographical reference mentioned in the following article:

IntelectualP 22 Oami Certificado Registro jpg

Category: Intellectual property.

Separador heráldico
Escudo de Castilla y León Libro abierto, hojas de plata, filo de oro, guardas de gules, tapas de sable.

Valero de Bernabé, L.; 2009b

Luis Valero de Bernabé y Martín de Eugenio, «Los Castillos en la Heráldica», Magazine of the Real Asociación de Hidalgos de España, «La Gacetilla de Hidalgos de España», number 524, pages 32, 33 and 34. Madrid, October, November and December 2009.

Bibliographical reference of century XXI.

The author is Valero de Bernabé y Martín de Eugenio, Luis.

External resource:

Internal resources: ValeroBernabeL2009.520.RevistaCompleta.pdf.

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Escudo de Castilla y León Libro abierto, hojas de plata, filo de oro, guardas de gules, tapas de sable.

Vivar del Riego, J. A.; 2007

José Antonio Vivar del Riego, «El Blasón Escrito: La Historia de los Libros de Heráldica», lecture, 31st of May of 2007.

Bibliographical reference of century XXI.

Author: Vivar del Riego, José Antonio.

External resource:

Internal resources: VivarRiegoJA2007.HistoriaLibrosHeraldica.pdf.

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Escudo de Castilla y León

A coat of arms for your personal brand

AccionVJ 22 MetalBatido jpg

For some years the concept of «personal brand» has been expanded, a concept that, moreover, is powered by the internet.

The idea of personal branding is based on producing, developing, transmitting and protecting the image and idea that we offer from ourselves to others, both in direct, indirect, physical contact and in the one we offer through of, for example, social networks. Personal branding helps us as professionals by offering our services and products, such as business people, in our social relationships and even in the job seeking

This concept of personal branding tells us that not only do we have to improve and empower ourselves as individuals or as professionals, but it is also convenient for others to perceive and retain it, in order to differentiate ourselves and achieve better achievements in our social relations, business and professional.

Our personal brand is elaborated step by step, in which the details are important and we must also ensure that the impression we make is lasting in time.

For this reason, our own coat of arms can be an ideal complement to our personal brand, which, managed with intelligence, is, unlike other elements, lasting in time and can improve and raise the level of our personal relationships.

The most natural way to incorporate our coat of arms to our personal brand is not to wait for the coat of arms to provide it automatically, but it is through a positive feedback loop where our good work and professionalism dignify it and returns it to us disclosing it permanently.

A coat of arms with its crest and 2 supporters
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Escudo de Castilla y León

Plastic execution, a phase with three activities

Layout and tincture:

  • This stage's goal is to draw freehand the ordinaries and charges which will be placed upon the blazon and tincture them in plain colors and metals.
  • The result is the definitive coat of arms in plain tincture.
MartosJC 23 Timbre jpg

Ornamentation and accompaniment:

  • It aims the creation of the ornament and, where appropriate, of their complementary heraldic objects, for example, seal, badget, flag, bookplate, etc., all of them determined by the final composition of the coat of arms.
  • Its result is the shield with its ornament and its additions in plain colors and metals.

Lighting and final art:

  • Its objective is, depending on the cases, lighting or shading of ordinaries, figures, crest, etc., and give the final finish to the heraldic objects.
  • The result is the shield, its ornament and complements finished as plastic work reviewable by the future owner. This could drive to a refining cycle returning to some of the earlier phases.
Separador heráldico

Sigue por: Martín Fuertes, J. A.; 2002.


Dr. Antonio Salmerón y Cabañas,
Paseo de la Castellana 135, 7th floor,
28046 Madrid, Spain.