Escudo de Castilla y León Libro abierto, hojas de plata, filo de oro, guardas de gules, tapas de sable.

García-Mercadal y García-Loygorri, F.; 2012

Fernando García-Mercadal y García-Loygorri, «La Regulación Jurídica de las Armerías: Apuntes de Derecho Heráldico Español», [Emblemata; 2012; pages 259-297], Volume 18th, Aragonesa de Emblemática Magazine, ERAE, Fernando El Católico Institution, ISSN 1137-1056, Zaragoza, 2012.


Bibliographical reference of century XXI.

Classification: Article.

Author: García-Mercadal y García-Loygorri, Fernando.

Bibliographical reference mentioned in the following article:

External link:

Separador heráldico
Escudo de Castilla y León

Your coat of arms

MartosJC 22 MetalBatido jpg

Everyone is able to get their own coat of arms, this is so in Spain and many other countries of the world and the way to get it is very simple.

The most direct way to possess a coat of arms is to create it and adopt it as your own.

However there are other ways of acquiring it, for example, inheritance, concession, acquisitive prescription, some already impossible such as capture in combat and other illusories, such as to believe that we had bought one in series equal to that people with a similar surname, when our coat of arms, as it is our own signature, is something absolutely personal.

In order to create your own coat of arms you can count on my help. Your coat of arms has to represent and be a reflection of your ideals, goals, motivations or what you want to express, but also have to follow the heraldic rules of the coat of arms and be created with art and professionalism and my services cover all of the previous.

While creating the coat of arms I follow a heraldic creation methodology that starts from the customs initial wishes and ideas about their future coat and follows a process of advancement and refining until its definitive creation.

A coat of arms is described by its blazon and admits different forms of artistic expression. Thus, a coat of arms and its blazon are something much richer and freer than the logo concept. All logos are registred and therefore restricted to severe standards in terms of colors, shapes and dimensions, which leaves no room for creativity.

Nevertheless, when a blazon is said to be «a Unicorn Argent, salient», each artist can create a different unicorn in a more or less stylized jumping attitude and where their silver color can be chosen from a wide range of light grays and even many types of white.

Therefore, your new personal shield created with my help can later be interpreted by other artists that provide other different and enriching visions, and can also be portrayed on different media such as paper, wood, metal, etc. In turn, if you already have armories of your own, I would be delighted to carry out my own interpretation of them.

Canting arms with its crest
Separador heráldico
Escudo de Castilla y León

Creation of your coat of arms and economic budget

The creation of your coat of arms admits many possibilities, being the basic one the creation of the blazon, that is, its heraldic description. From there,

  • you can choose all the ornament of your shield, for example, whether or not it has a crest, whether or not it has a mantling, that your arms has supports, or tenants, moreover
  • you can choose your own complements, for example, wish to have a flag according to your coat of arms, create your own badge, your personal seal, your ex libris, etc.

My service as a heraldic artist covers all of the above, from initial conception to final design and delivery, both in digital support and through a printed heraldic document which contains all the pieces created for you in a personalized way and even other tangible complements, such as, for framing or sealing.

This is why the cost of my services can be adjusted accotding to your requests, from the most economical which is the creation of your arms and its digital delivery by electronic means, to the additional creation of all the ornament and accessories included the delivery of the heraldic catalog high quality printed:

  • the most economical services start at 275 € (ideation and creation of the basic coat of arms with its motto), and
  • the most ambitious budgets can exceed 875 € (ideation and creation of a coat of arms with 4 different quarters, motto, helm, wreath, mantling diapered, crest over the wreath, 2 supports, seal, ex libris and heraldic catalog).

You can ask me, without any commitment, a personalized budget in which the final result is specified, it is economically quantified, the delivery deadline is estimated, the form of payment is fixed and the applicable tax regulations are summarized. Depending on the country of origin of the order at the previous prices, the current VAT must be applied or not at the time of invoicing.

AccionVJ 23 TrazoAlzado Timbre jpg
Separador heráldico
Escudo de Castilla y León

Freedom and legitimacy to adopt arms

In Spain we are all legitimated to adopt and have our own coat of arms, it is a privilege that we can give ourselves in a pure exercise of freedom, is a right that has been passed down to us throughout our history, and it is as beautiful and simple as it seems.

MartosJC 27 SoporteUno jpg

Fernando Garcia-Mercadal and García-Loygorri is one of the experts who best described this idea when he writes: «It is the adoption itself... the original way of acquiring a personal blazon that consists of the intellectual of a new coat of arms by whom it intends to make it his own, having the capacity and intention to assume it and subject it to heraldic laws and customs...» and on the basis of it makes us notice that «it can be maintained that every person... has the right, nowadays, to take on new arms, with the exception of blazons owned by others or the acquisition of one which is contrary to law». According to the same author, the proper adoption of a coat of arms has 3 outstanding features [García-Mercadal y García-Loygorri, F.; 2012; page 281]:

  • «Is an act... that can have legal effects,... which implies an intellectual creation,... the mental invention of a certain form and contents that in Western culture are known as coat of arms or blazon»,
  • «Has an identifiable purpose, inasmuch as its object is to be represented by means of the same and, as the case may be, transmit it to its heirs» and
  • «is not an act of free will, since the suitor must submit his armories to design rules».
Separador heráldico
Escudo de Castilla y León

A coat of arms for your personal brand

AccionVJ 22 MetalBatido jpg

For some years the concept of «personal brand» has been expanded, a concept that, moreover, is powered by the internet.

The idea of personal branding is based on producing, developing, transmitting and protecting the image and idea that we offer from ourselves to others, both in direct, indirect, physical contact and in the one we offer through of, for example, social networks. Personal branding helps us as professionals by offering our services and products, such as business people, in our social relationships and even in the job seeking

This concept of personal branding tells us that not only do we have to improve and empower ourselves as individuals or as professionals, but it is also convenient for others to perceive and retain it, in order to differentiate ourselves and achieve better achievements in our social relations, business and professional.

Our personal brand is elaborated step by step, in which the details are important and we must also ensure that the impression we make is lasting in time.

For this reason, our own coat of arms can be an ideal complement to our personal brand, which, managed with intelligence, is, unlike other elements, lasting in time and can improve and raise the level of our personal relationships.

La forma natural de incorporar nuestro escudo de armas a nuestra marca personal, no es esperar a que el escudo nos la proporcione de forma automática, sino que es a través de un ciclo de realimentación positiva donde nuestro buen hacer y profesionalidad dignifican nuestro escudo y nuestro escudo nos lo devuelve y lo divulga de forma permanente.

A coat of arms with its crest and 2 supports
Separador heráldico
Escudo de Castilla y León

Artistic style

Artista03 21 LobosSable jpg

My style as a heraldic artist could be drawn with three terms: clear, symbolic and methodic.

  • It is clear because my work searches pieces which transmit energy and vital force to the owner and its relatives. I think that a coat of arms should be a source of light and joy and an expression of freedom. That's why in my heraldic creative process I do prefer to get inspiration in early stages of the heraldic history and protray that freshness to the present.
  • It is symbolic because coats of arms must be a representation of its bearer, his/her ideals, goals, motivations, history and anything he/she might want to display. Thus, the creation of a coat of arms should encompass all the signifieds brought by the future owner together with its signifiers, the blazon heraldic rules and the art contributed by the heraldic artist.
  • It is methodical because heraldic art is founded on a science, the so called «science of heraldry». This systematic knowledge has its principles, its composition rules and its own formal language all of those the true foundations of my artistic methodology. The method must not be considered disincentive to creativity, but a fair support and a guarantee of the professional work.

This brief description of my artistic style is detailed in the following series of articles where there's a broader insight in my methodology, my artistic techniques and my track both artistic and personal.

Separador heráldico
Escudo de Castilla y León

Heraldic creation methodology

Artista03 22 SinoplePlataOroAzur jpg

During the writing and illustration of «The book of the coat of arms of the Wolves Sable and the Unicorns Argent» I established the basis of a work procedure, which has now established my own heraldic creation methodology. Aware of the need for a methodology to deliver a constant quality service to my clients I'm improving it with the accumulated experience.

The methodology can be described as a 3-phase 3-activity-per-phase process which includes the return to any previous phase in a cycle of constant refining.

The thorough accomplishment of these nine activities (3 times 3) bring the result expected by the future holder of the heraldic shield.

These three phases are:

  • Conception which includes the activities of, elicitation and ideation, heraldic research and critique as well as the creation of a sketch coat of arms.
  • Plastic execution activities: layout and tincture; ornamentation and accompaniment; lighting and final art.
  • Completion and fulfillment activities: heraldic edition; final review and delivery; documentation and closure of records.
Separador heráldico

Sigue por: Conception, a phase with three activities.

 

Dr. Antonio Salmerón y Cabañas,
,
Paseo de la Castellana 135, planta 7a,
28046 Madrid, España.